Manifesto

Self-Reliant Leadership®

Cultivate Grit. Amplify Action.

If you were more focused, what heroic aspirations could you inspire your team to achieve?

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Manifesto
  • Embrace adversity and strengthen their ability to hear the unheard (Page 4)
  • Leave their zone of comfort and learn from new experiences (Page 13)
  • Make it safe for others to speak up, experiment be bold, and take risks (Page 16)
  • Change their team’s trajectory by using solitude to inform their actions (Page 21)
  • Balance the qualities of discipline and innovation to create focus (Page 23)
  • Develop team character that creates a culture by design and not one by default (Page 26)
  • Cultivate grit to inspire true commitment versus mere compliance (Page 31)

The Self-Reliant Leadership Manifesto® reveals the foundation of Jan’s work, which is his Three Pillars of a Self-Reliant Leader. These pillars encompass the character attributes, interpersonal skills, and leadership levers needed to successfully lead self, others, and the organization.

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“What I learned from Jan changed my personal and professional life for good, and it completely blew all my other leadership training out of the water... In my military career I was given commendations, I was lauded on all of my evaluations, and I was praised by senior Coast Guard leadership. None of this gave me the sense of validation that I got from Self-Reliant Leadership®."

Meghan Zehringer

Former Coast Guard Officer, Manufacturing Management Development Program - NGC

“You are a great coach. You accomplished a great deal by bringing my company team together. You are one of the best in the business.”

Jack Thompson

CEO, Legacy Mortgage LLC

“Self-Reliant Leadership, that is what you have given me! Things are going well and I have successfully maneuvered through a number of situations, thank you!”

Jim Hogan

IT Consultant

“I was able to bring Jan in to speak to my Vistage group as well as to the highly successful Orange County All City event where Jan provided several workshops. He added value and executable leadership ideas to our business owners, company presidents, CEOs and Key Executives.”

Dave Kinnear

Vistage Chair

“Jan delivered on his promise to show how leadership applies to all members on the team, regardless of their title. My team gave glowing reviews after the discussion and have been re-energized since the talk - an amazing outcome.”

Fernando Cardenas

CEO, TalentRiot

“Jan’s good nature and his ability to create clarity from complexity put the ownership and responsibility of leadership back in my vision.”

Steven Spring

CEO at Aspen Systems,Inc

Jan Rutherford

Jan Rutherford is a former Green Beret and a successful business executive who knows the value of overcoming challenges to strengthen inner resilience and lead more effectively. His grit was built in part when he entered the military as one of the youngest (17) and littlest recruits, weighing only 114 pounds.

Jan has more than 25 years of business experience and has held key executive roles in business development, marketing, sales, training, product management, and as a CEO.

An award-winning keynote speaker, Jan was recognized as one of The Top 100 Leadership Speakers for 2018 by Inc. He was also selected as a TEDx speaker for his inspiring talk, Suffer Everything – Dare Everything: Why Difficulties Matter.

In addition, Jan is the author of The Littlest Green Beret: On Self-Reliant Leadership. The book details the cornerstone principles that form the foundation of his consulting firm, Self-Reliant Leadership®.

Founded by Jan in 2011, Self-Reliant Leadership® focuses on helping leaders and teams develop self-reliance to create powerful results through executive coaching, speaking, workshops, and wilderness expeditions.

Jan is a LinkedIn Learning author, and co-host of The Leadership Podcast.