Last Day in Ireland

Today we wrapped. The student team debriefed each other on their project and leaders study experiences. A key take-away was that marketing (i.e., truly understanding one’s target market) is fundamental to start-ups and product development in general. Marketing isn’t just messaging or social media, but figuring out how (and whether) a commercialization opportunity actually exists. We plan to record the student presentations on June 16th, and we’ll post them so that those of you who can’t attend can benefit from the student’s experiences.

We visited NDRC and heard the pitches from four extremely interesting start-up organizations: @adyukateam, @ZiltaApp, @thelocalmint, and @tubetting. Just like the U.S., the diversity is making Ireland a richer company. One of the entrepreneurs was Indian, and one was Finnish.

I will be posting one more recap on my own personal observations in the next day or so as I take time to reflect on the experience. We hope you can join us on June 16th at 6pm – more details here.